My strategic communications work spans institutional leadership and decentralized innovation —merging creative messaging, crisis response and community engagement across distinct sectors.
In the education sector, I produced communications for a school Superintendent, shaping weekly newsletters, social media narratives and website content to build trust and transparency, as well as a cohesive suite of graduation materials. I authored formal responses to a grand jury report, blending clarity, precision, and institutional responsibility under high-stakes scrutiny.
In the Web3 space, I led branding and communications for a DAO focused on onboarding women to Web3—developing inclusive onboarding proposals, visual materials and social media campaign strategies that amplified identity within a decentralized ecosystem. I also contributed graphic design and video content for multiple Web3 projects, crafting visuals that translated community values into compelling, accessible brand expressions. As Community Manager, I facilitated global connection, nurtured culture, and shaped messaging that aligned vision with voice. I also co-hosted two Web3 Spaces series that educated listeners on emerging trends and technologies while spotlighting women-led initiatives—further advancing inclusive engagement and real-time community learning.
Together, these experiences reflect my ability to translate complexity into connection—whether guiding public-facing messaging in the educational sphere or crafting onboarding flows for a DAO.
Educational Leadership & Institutional Messaging
Community-Focused Weekly Newsletter
I conceived, produced, and managed a weekly newsletter for a K–12 school district, designed to foster trust, transparency, and connection among families and staff. Prioritizing accessibility, each edition was translated into Spanish to ensure inclusive engagement across the school community. With timely updates, clear messaging, and uplifting stories, the newsletter became a cornerstone of the district’s communication strategy—building stronger relationships and affirming every family’s place in the conversation.
Inclusive Social Media Engagement
I created and managed school district social media content that celebrated student voices, shared important updates, and fostered a sense of community. Each post was translated into Spanish to ensure linguistic inclusivity and broader family engagement. Through a balance of transparency, positivity, and cultural awareness, the social media strategy strengthened connections across the district and reaffirmed the value of every voice.
Graduation Materials Design & Production
I designed and produced a cohesive suite of graduation materials for a school district, including event announcements, ceremony programs, diplomas and tickets. Each piece reflected a balance of celebratory tone and institutional pride—crafted to honor students’ achievements and create a meaningful experience for families and faculty. From layout to final print, the suite unified visual storytelling, marking this milestone with intention and care.
Grand Jury Response & Institutional Clarity
I led the drafting and refinement of the Superintendent's formal response to grand jury questions and the official Invited Response to the grand jury report—ensuring clarity, transparency, and alignment with district values. Through collaborative revision and strategic framing, I translated complex institutional concerns into concise, respectful communications that upheld public trust and demonstrated thoughtful leadership under scrutiny.
Educational & Inspirational Infographics
I designed engaging infographics for an elementary school community that combined visual storytelling with educational messaging. Each piece was crafted to inspire students and parents, support classroom learning and foster a positive school culture.
Web3 Communications & Engagement
Video Production for Web3 & Metaverse Events
I created and produced dynamic video content in conjunction with multiple Web3 projects, with a focus on promotional trailers and interviews that elevated metaverse events. Each piece blended motion graphics, narrative pacing, and visual storytelling to build anticipation, communicate core values, and capture the immersive energy of Web3. From teaser campaigns to event recaps, the videos served as accessible entry points—inviting diverse audiences into the evolving ecosystem with clarity, culture, and creative flair.
Visual Storytelling for Web3 Communities
I led graphic design for Web3 projects and DAOs, crafting visuals that translated information into clear, compelling graphics. From onboarding materials and community announcements to branding assets and event materials, my work balanced strategic clarity with aesthetic resonance. Each design was shaped to foster belonging, reflect cultural nuance and spark engagement—helping emerging communities build trust, express vision and grow with purpose.
Web3 Onboarding Proposal & Inclusive Integration
I created a comprehensive onboarding proposal for a Web3 DAO, specifically designed to welcome more women into the Web3 space. Blending strategic communication with inclusive design, the materials included an interactive flow, visual identity assets and participatory workshops that guided users through platform fundamentals, governance principles and Web3 vibes. By centering clarity, warmth and representation, the proposal empowered new members—transforming first-time users into confident contributors to decentralized collaboration.
Web3 Spaces Series Host & Community Educator
I co-hosted two ongoing Web3 Spaces series designed to inform, inspire, and connect a global audience through live conversations and project highlights. Each episode offered accessible insights into emerging Web3 trends, technologies, and interviews with project founders—while spotlighting women-led initiatives and elevating diverse voices across the decentralized ecosystem. Beyond hosting, I coordinated guests and co-hosts, crafted interview questions to guide thoughtful dialogue, and produced social media content that promoted each show with clarity and reach. By curating inclusive conversations and managing end-to-end production, I helped bridge gaps in understanding and build community across technical and cultural boundaries.
